My most recent role is a prime example of building a brand from the ground up. When I joined, the company had a logo and a loose sense of identity, but it lacked a cohesive brand presence and industry recognition. By creating a comprehensive brand deck, establishing visual and messaging consistency, and improving overall visibility, I helped transform the business into a fully realized brand—one that is now recognized as a leader in its industry. Here are some examples of the current look of the brand:

Having worked with dozens of brands, my branding experience spans a wide range of industries and business models. I’ve led and supported branding efforts across ecommerce, service-based organizations, and consumer-facing businesses, giving me a broad and adaptable perspective. This cross-industry experience allows me to approach any branding challenge with flexibility and insight—quickly understanding the audience, the market, and the business goals to build brands that are both strategic and effective.